Advertising & Fly-Tying Services. That’s Nice.

Advertising
& Fly-Tying Services.
That’s Nice.

Who is Nice?

Scott and Toni have worked together for 7 years at 3 ad agencies. They have seen how client needs have changed, while agency thinking has stayed the same. They want to do things differently. Fly-tying serves as a reminder of this.

To see how you can be different, contact us.

Who is Nice?

Scott and Toni have worked together for 7 years at 3 ad agencies. They have seen how client needs have changed, while agency thinking has stayed the same. They want to do things differently. Fly-tying serves as a reminder of this.
To see how you can be different, contact us.
Scott Huebscher | Co-Founder

Scott has 25 years’ experience in the advertising industry in Australia, New Zealand and the US. He has created many memorable campaigns and won awards along the way. He has turned air-pollution into ink for a sustainability message for Tiger Beer / battled mobile phones to highlight the power of meaningful photography for Canon / petitioned Unicode to add interracial emojis for Tinder / created a puppet show and app to entertain the tiniest of consumers / opened a pop-up store in Chinatown in New York City that challenged the West’s misconceptions of what it means to be ‘made in Asia’ for Tiger Beer / built and sank a 30-foot pirate ship to get men, young and old, to talk about Bundaberg Rum / and sold many, many, many cars, and other things. When Scott lived in Los Angeles, he wrote and sold several screenplays, including ‘Fielder’s Choice,’ which coincidentally turned out to be the worst movie he (and the reviewers at The Hollywood Reporter) has ever seen. To see examples of his advertising work, check out his personal portfolio.

Portfolio +      LinkedIn +
Toni Carter | Co-Founder

An exceptionally organised individual and one of the nicest people you will ever meet, Toni has over 20 years’ experience working across all aspects of traffic and production. From film to radio to printing large catalogues with midnight press checks to managing (and delivering!) a digital campaign with over 450 deliverables, Toni has truly done it all. She has wide-ranging experience at several agencies in Sydney and has worked on large-scale clients including AFR, VW, Tiger Beer, CommBank, Tourism Tasmania, Citizen Watches, Bayer, Budget Direct, Rio Tinto and more recently Torrens University and LDV Automotive. While she likes to fish, Toni is usually found at a race track or glued to the TV as her real passion is motor racing. In fact, she grew up travelling Australia watching her father race Speedway. She’s even made the pilgrimage to Bathurst an impressive 19 times straight, but now prefers to watch it in the comfort of her pjs with a glass of bubbles — even though she misses the buzz of hearing the engines start on the main straight.

LinkedIn +
whoisnice

Services

We have seen it firsthand: Every year, marketing budgets get smaller. Shrinking by 10-15% annually and in many cases more. How can being different help you?

Services

We have seen it firsthand: Every year, marketing budgets get smaller.
Shrinking by 10-15% annually and in many cases more. How can being different help you?
Freelance model

Does your company need a full-time strategist? Do you need a full-time banner animator? A full-time editor? If you do, then we are not the right agency for your business. There are great large agencies in Sydney to choose from and we have worked at many of them. In our time, we have encountered some very talented people from these agencies… and we use them as freelance resources when needed. In fact, many of these freelancers are the same freelancers that big agencies call when they need help. So, if your budgets don’t allow for many extras, and you only want to pay for what you need when you need it, let’s talk.

Big agency ideas, small agency costs

When we show you ideas and our initial thinking, we will give you an indication on the cost and be prepared to discuss production options with you. Depending on your budget, we can also present ideas that circumvent some of the hidden costs of production, (i.e. talent fees) that can really add up. We ensure that your production dollars are spent wisely. Lastly, on very tight deadlines, we can produce your campaign and any related assets in a smart and timely manner, and use a staggered approach for any impending media deadlines.

Smart production, done smaller

The big production companies in Australia make some of the most beautiful films and ads in the world. We have been lucky enough to work with most of them and they are filled with amazing and talented people. But not all clients can afford to use them. Along the way, we found small production houses, and in many cases, individual directors and photographers, know the secrets of how to make small budgets look like large budgets.

Dry flies

We tie all our flies with premium threads, real feathers, genuine rabbit dubbing and elk hair on the Tiemco’s standard dry fly hook — with sizes #12, #14 and #16 available. These hooks are strong with a wide gape and a bronze finish. Yes, this is real. And yes, we are different from other agencies. 

services

Nice Flies

Here are 3 of our favourite dry flies — to tie and fish. In the Snowies, Scott’s had the best luck with grey and olive, but they’re available in any colour you wish.

Tied on request

Nice Flies

Here are 3 of my favourite dry flies — to tie and fish. In the Snowies, I’ve had the best luck with gray and olive, but they’re available in any colour you wish.

Tied on request
Gray Wulff

$5.00

Available in #12 or #14 hook sizes, any colour.

Elk Hair Caddis

$5.00

Available in #12 or #14 hook sizes, any colour.

Foam Hopper

$5.00

Available in #12 or #14 hook sizes.

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    Copyright © 2023 The Nice Agency | All Rights Reserved.

    Copyright © 2023 The Nice Agency
    All Rights Reserved.